The best things can only be seen with your eyes closed…
Marijn J. Korver
Creative Director - Brand Strategist - Marketeer
Independent creative incubator, conceptual thinker and rebel with a cause…
About me - short
Gentleman by day. Philosopher by night. Busybody by choice. Rebel by fate.
Work life
About work - short
Started out as an interior architect. Swtitched to animation and design. Another switch to movie- and documentarymaking. And another to marketing and communication. All before realising that all the things I did had one key element: storytelling. So in the last 15 years I found myself at the intersection of marketing, communication, brandbuilding, strategy and experience design and told many great stories. And found myself lucky to have worked internationally with big brands on interesting prizewinning projects with a lot of fantastic people.
SOME OF MY WORK…
My CV - short
Since 2002 I’ve worked independently as creative director, marketeer or brand-strategist on many internal and external campaigns, brand- and communication projects, graphic design, film, TV, photography, online marketing and experience design for brands such as Montblanc, KPMG, DVTCH AMSTERDAM, Albert Heijn, RABO, Dela, JUMBO, The Better Company, KLM, Dutch National Ballet, AHRMA and many others…
“Everything starts with an idea“
Images come in, letters follow. Letters form words, words grow into sentences growing into a story. Images become frames, frames become a movie.
An idea turns into a concept, the concept to a plan -
And this plan? Well, let’s execute it perfectly!
In the end it’s all about a story…
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Creative Direction
For me it's never about creativity alone. It's always part strategy, part creativity. It's all about seeing what surrounds a brand and turning concepts into reality in the form of meaningful campaigns and all other marketing collateral.
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Marketing and Storytelling
The world is changing. People don’t just buy stuff, nor accept bullshit. So as a brand you have to reach out in a different, more compelling and honest way. It’s your mission that counts, not your marketing machine. Telling it right, is selling it right - marketing is a different game now…
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Experience Design
Often it’s better to let people just see and feel what you story is. For the Dutch National Ballet I co-directed a ballet in Virtual Reality named Nightfall. It was a world’s first experience bringing ballet from a stage setting to a close up experience inside your head.
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Execution
Coming from the ‘makers side’ I developed a lot of knowledge on and a large skillset in creative producing. But it is my genuine love for creation that makes the ultimate difference in my output. It’s not the devil’s in the detail - he’s everywhere…
